Drupal 7 is a widely used CMS or content management system tools today. For content, community and commerce platforms, it is highly essential to use Drupal Commons 3.0 which is built on Drupal 7. This is a free tool that you can use for your Drupal site.
The very essence of Drupal Commons 3.0 is that it utilized different social applications to help businesses in various aspects like social commerce, brand advocacy and collaboration of employees to name a few. Drupal Commons 3.0 is also an open solution which can be integrated to various platforms like Google Analytics, Facebook, Marketo and it can be used to create different online communities.
Drupal Commons 3.0 is deployed via the Acquia Cloud which enables marketers to offer solutions to help address the social aspect building customer’s relation through an online platform.
This is definitely useful especially if you have an e-commerce based website. Online communities along with social solutions can directly affect the buying process of your potential customers. This is the main essence of Drupal Commons. With this feature, customers can have better community applications. In turn, this can improve customer satisfaction which can easily convert to actual sale.
When online community members or visitors get to collaborate with one another, you make your site more accessible to them. If there are unique features and tools built on your site that can help you make your website more interactive and responsive, online users accessing your site will feel more comfortable and at home.
Features of Drupal Commons 3.0
Not all CMS tools can provide you with features where you can allow the collaborative efforts of various community members on your site. With Drupal Commons 3.0, you allow community members to have control when it comes to the design and the other components to encourage collaborative efforts which will then help your business.
Another feature of Drupal Commons 3.0 is that it has open API support. With an open API support, users can use different marketing technologies into the platform to further optimize the experience of potential customers or even current customers accessing your website.
Community members who are using mobile devices to access your Drupal site will not have any difficulties since Drupal Commons 3.0 has responsive mobile design. This feature enables your online visitors and community members to easily interact.