Sending marketing e-mails like newsletters is still one of the most effective online strategies used by several companies. But being able to create a quality HTML email is not easy especially since HTML emails are bug-prone and can be really consistent.
Just considering the different ways as to how online users check their emails like the use of Outlook, Mac OS X Mail, Thunderbird and even web-based mail apps like Yahoo Mail and Gmail, you can ensure that your email clients can view the design you exactly created.
When you send thousands of newsletters, you can never guarantee the quality of your HTML email design. In fact, web-based mail apps like Mail, Thunderbird, Gmail and Yahoo Mail cannot guarantee to you that they will have the same render of HTML email.
In designing an HTML email, it helps if we designers can utilize certain techniques to make their design process much easier. There are methods and useful techniques that you can use to make your HTML emails consistent, appealing and responsive which in turn can help your business.
Using HTML Tables
Instead of using CSS, it is better to design HTML emails using HTML tables. The main reason behind this is that you can never be ascertain with CSS when opened by clients using different email apps or desktop email clients.
The Use of Photoshop
For beginners who do not know much about HTML table layouts, it is strongly suggested to use Photoshop. This can be really useful for you to divide your HTML email layout into various components. One of the core tools of Photoshop, the Slice Tool enables you to easily get started even if you have no experience working with HTML tables.
Change Your HTML Email Layout
Another concern is the width. The usual width for an HTML email is set at 600 px. Setting the baseline at 600 px makes things easier for you. If you want to have more consistent HTML emails, it is better to stick to a simple design where one column would suffice.
Making simple HTML emails work best. For one, when you have make use of minimalist designs, you do not have to deal with several codes. Along with having a simple design, you should also use fewer images. Make sure that you come up with a clean and yet professional design that can be highly responsive