Facebook has evolved from a simple social networking website to a powerful marketing platform where you can find top brands like Coca-Cola and Nike. Plugging your business into the social media bandwagon is a quick way to spread an online presence and Facebook is a fine platform to start with. It is also an attractive option since creating a Facebook page requires virtually no Web development experience. Updating your Facebook page and populating it with media is a lot like updating your own profile.
But you shouldn’t skip the idea of having your own business website. At the time of writing, Facebook is still quite limited when it comes to layout, design and functionality. Even if you don’t plan on using ecommerce, you get more flexibility when making a website especially when you consider all the CMS platforms, frameworks and other site building tools. It becomes even more rewarding once you set up any ads if necessary and make the design friendly for mobile users to check out.
Let the Facebook page serve as a gateway to your website and if you plan on using a popular solution like WordPress, take advantage of any features that can tie your Facebook page with your website. Your Facebook Page is capable of automatically posting updates as soon as you submit updates to your blog. Just be sure to monitor your pages as you can expect people to comment on your blog and page as more people subscribe.