Social networking sites have revolutionized the way businesses and personalities interact with their customers and fans. So if you want to establish that kind of following, you need to have a social media presence too and you can do it quite easily by creating a Facebook page and a separate Twitter account for your business, brand or image. Applying a personal touch to these pages is pretty simple and keeping these accounts updated can be virtually effortless if you take advantage of the various integration tools. But you shouldn’t stop at just Facebook and Twitter. These massive giants are most probably here to stay for the unforeseeable future but there are a number of other emerging social media avenues that you should set up shop in. Having a presence there makes your brand more believable and gives your visitors an acknowledgement that you are well aware of the booming trends.
The key is to go where the users are. Don’t worry about what features the social media site offers as long as the social networking element is present. Instagram, for instance, may seem like an odd choice at first because you can only post image content but there are so many users there that monitor what is going on with their news feeds. Make good use of these unique features so your people can relate. Maybe you can use Instagram to showcase some stylish ads or offer a promo exclusive to Instagram users so you can draw more followers.
Once you have gotten the feel of Instagram, expand to other big services like Pinterest. Some businesses like McDonald’s went as far as joining Snapchat. Don’t forget YouTube too so you can add some viral spice to your marketing. Once your social media pages are public, you can proudly add more social media buttons to your website.