SEO techniques are not much of a secret nowadays; a simple search online will lead you to all sorts of guides. You might not even see the need to buy one of those premium ebooks which claim that they feature underground techniques used by the pros. However, many of these guides are outdated and a good number of them were written before Google’s polarizing Panda and Penguin updates to their search engine. More websites and blogs are embracing social media and newer SEO techniques that focus on content quality and you should too.
It is time to break away from those habits of trying to find ways to improve your website rankings. Google’s PageRank algorithm still functions today but you shouldn’t think about it. Instead, concentrate on getting your visitors engaged and keep your social media presence in check. Rather than concentrating solely on organic traffic, take a more diverse approach and draw people from popular social networks like Facebook and Twitter. Doing some keyword research and implementing good keyword phrases to your titles and subheaders might still work for some people but you can make a better impact if you take time to come up with a very catchy headline. Remember, you will be sharing content via social media so the title must be convincing enough for users to click.
These modern techniques still fall under SEO because high page rankings and topping the search engine results are still part of the equation. The difference is that these things are no longer your goal, they are simply the long term rewards of applying these aforementioned habits.