Setting up a new online business for consumers to care about isn’t easy, even if you strongly believe you bring something highly unique to the table. While there are millions of people out there that can potentially be a part of your target market, there is a significant portion of that amount that is skeptical of emerging online business because of past experiences with scammers and underwhelming startups. But don’t let that discourage you; prove them wrong by giving it your best shot in getting viewers to trust you. Here are some tips to consider.
Get a Good Domain
Scammers or people that only care about a huge bottom line will try to lure people using little to no investment. Therefore, try to put your online startup at a slightly higher level . Consider getting a .com domain not a .info domain and try to make it look pleasant to read rather than a series of keywords strung together. www.cheap-car-deals.com is certainly a suspicious address while www.thecardepot.com implies that you want to build a trustworthy brand.
Make Extra Effort on your Website
While free templates are great ways to get started quickly, you can get more people to trust you if you spend a little bit more time personalizing the look of the website to suit its theme. You can either make one from scratch or get a template and modify it to the point that average viewers won’t recognize it. Incorporating responsive design techniques is a huge plus as it shows your dedication to mobile users too.
Set Up an Ambitious Social Media Presence
Setting up a few social networking profiles is as easy as it sounds, but you have to show to other people in those social networking sites that your startup is ambitious. This means making the profiles look as detailed as possible complete with good imagery. Then you should keep the account active by making public posts and encourage others to promote or interact with the content. People may dismiss your online startup as a “me too” thing if they see that nobody else cares about your social media profile. The best remedy to that is to get your friends involved for the time being until your real target market starts to give your online startup a closer look.