There is no debating the usefulness of setting up your business on Facebook using Facebook’s brilliant Pages feature. Most of the big brands are on board and can easily post new announcements, promotions and other advertisements to millions of followers and even create sponsored posts to get a piece of their target market’s news feed. Because of Facebook’s popularity, people often check if a particular company that needs evaluating has a Facebook presence and judges accordingly depending on the content and popularity. If you are just getting started, your business obviously won’t have that popularity but you can at least make a lasting impression by making your Facebook Page look good. Customization options on Facebook is quite limited but there are a few creative ways to spice it up.
Complete the Page Profile
Leave no field blank unless you really cannot supply the field with information. Starting with this step is recommended because it lets you explore the identity of your business so you can publicize all that your fans need to know. Filling each field should be self explanatory but in the “Short description” field, do more than just adding a small snippet from your About page. Add your site’s website in the beginning too even though there is a dedicated website field. This allows the website to be seen when people browse your page using mobile devices.
Get Creative with your Cover Photo and Profile Picture
It is pretty obvious that the profile picture of your page will be your company logo but it should be a little bit more than that. Remember, when someone opens your page, they will see the profile picture and cover photo. Set both elements to something that can relate to each other. They can have the same corporate colors or each be part of something bigger. Online tools like Timeline Cover Banner can help generate proper cover and profile photos with the right dimensions and give you good composition ideas too. Facebook is also pretty light on the advertising rules so don’t be shy to put special promos or call-to-action graphics if your Facebook page will be used for list building purposes.
Occasionally Add Timeline Photos
Liking a page means that future posts will land on the person’s news feed. Give these visitors a reason to do just that by supplying your page with photos. Of course, it isn’t all the time that you may have picture of a seminar or successful event to show so during those days, come up with graphics that emphasize text or throw in a lighthearted meme or two. Anything that amuses your fans as long as there is some relationship to the theme of your business is a good thing.
Once you are finished uplifting your page, check out Facebook guidelines just to make sure your page is in the clear.