We are now in an age where the big brands are active in Instagram the same way these brands are on Twitter and Facebook. That may seem strange given Facebook’s and Twitter’s dominance in social media but there are tons of active Instagram users that prefer a clean feed full of pleasant and inspiring pictures. Remember, Instagram is more than just a poor man’s Photoshop app –it is a social network owned by Facebook but remains in its own independent network. These Instagram tips should broaden your marketing knowledge beyond Facebook’s comfort zone.
Complete Your Profile
There should be no excuse not to complete your Instagram profile because there are not many fields to worry about. Simply put a short description of your company or possibly even something witty and fill up the rest of the fields with relevant info. Your profile picture should be your company logo in most cases.
Experiment with Other Camera Apps
Trying out various Instagram filters is an obvious first step to making your picture stand out but your options are not that vast. Trying out a different camera app broadens the possibilities significantly as the app may have different features or can take better pictures. Instagram can import pictures from your mobile device’s gallery but note that the quality may drop a bit and there is no way around that. Cymera for iOS and Android can give you an idea on fun things can get with another camera app.
Decorate the Image
After taking a picture using your favorite app, consider making extra improvements to the image to make it more appealing. Textgram, an app for iOS and Android, is a great example as it lets you put fancy text on the image prior to uploading. Posting these images on a consistent basis may convince people to respect your content more.
Caption Properly
Just like describing your profile, you should make sure every photo has a caption. Don’t be afraid to point out the obvious because words are words and search engines will pick them up. Be sure to use hashtags too as Instagram makes it easy to find any hasktag you like from the Instagram news feed.
Come Up with a Series
You can upload pictures as frequently as you wish so don’t fret if you don’t have enough space to fit in that square frame. You may make multiple uploads containing images that are related to each other. For instance, if you wanna share the 3 top marketing tips, explaining them through 3 different photos. Top it off with a common hashtag and throw in a video too if you can.