Whether you own a big company that is on top of the corporate ladder or you are an aspiring Internet marketer that recently got a shot of momentum, every year presents new challenges in the marketing world. New road maps have to be set and fresh creativity needs to kick in to survive fierce competition. There may not be a magic pill to every situation but you could start this year fresh by at least avoiding some of the bad marketing habits that didn’t work so well last year.
Excluding Mobile
Apple’s Q1 2015 earnings was monumental thanks to the 74.5 million iPhone units sold worldwide. Combined with billions of Android devices already in people’s hands, there is no denying that tons of folks access the Web using their mobile devices. So forget about focusing on desktop only. Forget about aging platforms like Adobe Flash and lean more towards responsive design and building powerful mobile apps. Investing in mobile advertising could very well pay off this year.
Relying Solely on Automation
There are some fantastic solutions that make things like social media marketing, content creation and even video marketing easier. Sellers of these program will often tell you that it is the only marketing tool you need but it may leave you disappointed if you solely rely on the tool. User engagement is more important than ever before and Google’s search engine algorithms are a lot more intelligent. There will never be a substitute for creating quality content which is required to win people’s attention.
Forgetting About Short-term Goals
Long-term planning is great because you want your strong marketing efforts to have a great impact on your bottom line but don’t forget to make smaller goals which could serve as stepping stones to your bigger aspirations. Selling a bunch of eBooks is a long-term goal but planning smaller goals like getting a thousand Twitter followers can make the eBook selling a bit easier. Imagine how sales would be in the long run if you have multiple small goals set.
Take a good hard look at your current marketing strategies and analyze the metrics. From there, you can drop any of the aforementioned habits and try something new.