Existing WordPress themes will have many advantages and they will determine the overall look of your website. Every WordPress sites comes with a general basic theme when setup, but there are many themes that already built out, which you can purchase through different stores. As well free ones that you can use. Let us go over how to choose the right theme when starting a new website.
Free Themes.
If you’re on a really low budget and you know a little bit of code. You may want to lean towards a free theme. Some can be easy to work with and customize. They can be great starting points to your blog or website. Which you can further build from. You may be as well developing a very simple blog site for example, on which you can easily utilise an existing free theme. Consider that there are quite a few choices out there. If you don’t know any code you can always contract out a company to do further development for you.
Purchased Themes.
If you have an regular budget and you can afford to purchase an theme, it can be a great choice. These themes are updated regularly and not left abandoned. There is regular support which can answer your questions and the level of code is generally much higher. They come packed with features and different options. Just like the free themes, they can be further customized. By yourself or another company that you hire.
Custom Built Themes.
If you have a high budget with less limitations, building an fully custom theme can be the best option. However this would be fully dependent on your needs, more complex websites sometimes will require fully custom themes. As well people sometimes want to stand out and build something more unique. Whereas an purchased theme does not make sense in this case, as it cannot be customized to mimic your needs. The most efficient solution sometimes, is to build from the ground up.
Final Notes
The theme choice will always be dependant on your needs and what kind website you are building. Majority of people will purchase existing themes. Just because they fill already many of their project needs. If there are a little bit of changes to be made, it can be done relatively quickly. They as well keep their costs lower. However they cannot work for all projects.
You need to start by evaluating all of your requirements and needs on the project. Clearly identify what you are building. Then compare this with what is out there for WordPress. You should visit the different market places that sell different themes. If they are suitable for the project, they can certainly work for you. If there is nothing out there that makes sense, then consider to build a more custom site. A brand new theme that will work for you.