In the modern world performance is always measured. The same can be said about your website. Speed is of the utmost importance. A fast website is critical in two major ways, user experience and your SEO. So if you want more conversions for your website it is important that you address the issues right away. Do not ignore an slow website at any cost.
Every second counts an important graphic
Fast website
Google ranking factors and SEO:
Slow websites will always have an negative effect on your rankings. Google is the best search engine at measuring this. This has been a topic of discussion even within the peers of Google. You don’t want to have an negative effect on the crawlers, when you are trying update with fresh content. Think mobile first, utilise responsive designs in your website. Don’t focus solely on desktop, most search engines now have switched to mobile index first.
User Experience:
Your traffic and users rely on a great experience. Even the slightest site loading difference can have an negative effect. In terms of drop offs and non returning users. Being able to browse quickly through an website is important to everyone. If you get stuck on slow loading pages, you become frustrated and most likely will not return to the website. You want to be performing as best you can. Fast websites make us happy.
Use tools and test:
There are free tools out there that can measure your performance and purchased software with which you can do deeper audits. You want to thoroughly test your site and even contract out a web development firm if needed. To make the right recommendations and address all of the issues on the website. When it comes to speed there can be many attributing factors, professional opinion is very important.