Email marketing tools can be very powerful and useful for companies in their marketing activities. They can be used in the promotion of services and products. Marketing campaigns at minimal or little cost. As well for collecting possible leads and later converting them into customers. You will find many options in the marketplace. So you will need to do some research and choose the right one that will be integrated with your website.
Let us go over some of the more popular picks:
Mail Chimp
Mailchimp is probably the most recognisable and popular on the market. It allows you to custom design your emails they way you need them to appear.
- Easy and free to use ( although there are limitation in terms of free, applicable to less than 2000 subscribers and no more 12,000 emails a month)
- Has great hooks to social software
- Sends to large groups
- Displays great stats
- Can ingrate easily with many different types of websites
Klaviyo
Email marketing pros and power users who need enterprise level flexibility. But if you’re looking for a MailChimp replacement their pricing will be higher.
- Powerful Automations
- Detailed Customer Tracking
- Endless Segmentation Options
- Deep Shopify Integration
- Free plan for under 250 subscribers
SmartrMail
Merchants upgrading from MailChimp, who want more automation and segmentation tailored for e-commerce. Sometimes considered even easier to use than Mailchimp.
- Automated product recommendations
- Easy to use and straightforward for any merchant
- Deeper Shopify integration than MailChimp
- Segmentation and automation tailored for Shopify
- Same price range as MailChimp
It’s important to choose the right option that will work for your business or project. These are just a few more of the popular companies you will come across. But there are hundreds of other alternatives. In case of special website integrations or customizations, consider hiring a professional to assist.