The rising popularity of online shopping and ecommerce in general has changed the way people buy things in today’s world. There are many great mobile payment options available to customers. Some countries are reporting that ecommerce accounts up to 18% of total retailer purchases and those figures are expected to grow. More companies have had to adapt to the growing demands by expanding out their ecommerce store-fronts to cover the mobile landscape as well. As the shift in mobile users is now on and more are switching from the traditional desktop.
Why are people turning to mobile
Mobile eCommerce Trends
There is a strong shift happening in ecommerce from desktop to mobile. People have found it easier to shop through their phones. They are even doing it on the go and multi-tasking. Almost everyone owns a phone or tablet. Right now all types of companies are seeing more and more customers coming to their websites through mobile devices. So a good mobile experience is critical for these users. It has to be in par with desktop, in terms of accessibility, usability and simplicity. These sites have to provide an great experience to their users. The websites need to be fast and well organised.
The future mobile eCommerce?
The future is now actually. Many companies must take into strong consideration that mobile will be the way going forward. Mobile is expected to reach 70% of all eCommerce traffic by the end of 2018. So many more people will be choosing to purchase via their mobile devices. More and more people will purchase via their mobile devices. According to Goldman Sachs forecasts, mobile commerce revenue in 2018 will equal the total e-commerce revenue for 2013, some $626 billion. Companies like Google, Samsung and Apple are making it even easier with advancements in mobile payment technology which will make mobile checkout the preferred method of payment for many customers. For example, in the U.S., Starbucks already sees 10% of orders via their Mobile Order and Pay app. It turns out as well that people who purchase on their mobile phones tend to spend twice as much as those who don’t purchase on mobile devices.