Anyone running an e-commerce website in today’s digital era, needs to accept innovation and new technologies that come along. You want to stay ahead of the competition and beef up your online presence. Which in turn will lead to more growth and better sales. Online shopping does not follow a single path. There are various ways to make online purchases. Business owners need to offer quick services to the customers on different platforms. One of the most tools that is trending, is the use of Chatbots. With Chatbots you can directly communicate and resolve custom queries instantly with automatically responses, on different platforms
Benefits of using Chatbots
The purpose of chat bots is to support and scale business teams in their relations with customers.
1) Lead Generation – Generating leads through social media marketing is a commonly used method. But how often have you thought about using Chatbots to generate new leads? It can actually be very beneficial. In today’s world, people do prefer conversation over filling up forms. Chatbots can replicate humans and interact with customers. To make form filling processes look like a conversation. In turn collecting the details of the customers and converting them into leads.
2) Reduces Shopping cart abandonment rate – Data shows that Chatbots reduce cart abndonment by 70%. Everytime customers add their products to the carts, Chatbots automically start tracking them and can send push notifications.
3) Showcase new products and services – Chatbots can send push notifications of new products to the audience based on their interests and purchasing behaviour, thus customers feel appreciated rather than irritated. Chatbots have the ability to explain new products and services to customers, being provided by the business.
4) Offers 24-hour support – Offering 24/7 customer support has a positive impact on customers. Chatbots are the best option to increase customer engagement and to boost customer experience.
5) Cut down on operational costs- Costs can significantly be reduced with the help of AI Chatbots. As per some reports, virtual agents or Chatbots can help businesses to save up to 30%.
Chatbots are very handy when it comes to serving and providing answers to the most common questions posted by customers. They will be also helpful in the elimination of tasks that can be automated. However more complex assignments always needs to be left for humans to handle.