More people than ever are now using mobile devices to browse websites. Because the trend of doing things on-the-go is on the rise, so is use of mobile devices. You see much less people discovering things through desktops and laptop computers. Mobile devices are compact, easy to use and can be very useful when trying to do something on the web. Because of this change, it’s important as an website owner to have your website optimised for the best mobile experience. You have to think in your customers for the long term, to ensure that they will stay satisfied and keep using your website.
Mobile Optimization benefits
Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. A crucial advantage is that it can increase customer satisfaction.
Lets take a look at some more of the important benefits.
1. Most people use mobile more than desktop
People are in love with their smartphones, without which making a single move is almost impossible. A mobile device will generally be the first choice and avenue for someone to browse something through the internet. You want to make sure that users can access your business through their mobile devices.
2. Improved User Experience
People love the mobile experience when they land on a website, they don’t want to have to deal with desktop views while on their mobile devices. Research suggests that mobile-optimized websites can significantly improve user experience and satisfaction, which can make a positive impression on prospective customers.
3. Faster load times
One of the main reasons why people leave websites early, is due to its long loading times. Mobile optimized sites load faster and if a site loads fast, chances are better that users will remain on your website as they will experience something positive.
4. Improved SEO Performance
Search engines are very clever these days. A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
5. Web traffic from Mobile
Around 40% of the traffic to most websites is now from mobile phones. That means that almost half of your users need a mobile-friendly website to engage with your business.
If you have not yet optimized your website for mobile, you should strongly consider it. Because you may be losing a great amount of users or just not attracting enough new ones. The process can be handled quickly by a professional development firm. Mobile first friendly design is very important today. Having a responsive website will help to sustain and grow your user-base.