The importance of great user experience can never be undermined. There is a steady increase in searches that are being performed through mobile phones and other hand-held devices as compared to desktop or laptops. The need for a mobile-friendly site these days has grown like never before. Which also plays a crucial role in your business’s overall success. This has further led to the migration from the basic design to a more responsive one. This is an important change to make in order to improve the customer journey and ultimately increase your conversion rates. To explain what does it mean to have a mobile-friendly site? Becoming mobile-friendly means choosing a responsive design for a dedicated mobile site.
A responsive web design is a development technique that aims at creating a website that can easily adjust itself to the size of the user’s screen. It will enhance the user’s browsing experience tenfold through flexible and responsive web pages that can fit into any device accessing it.
Some points to consider for responsive design.
- Google puts high attention to responsive design. Responsive design is Google’s favourite design pattern because it doesn’t create two copies of the same site. A desktop version and a mobile version. Whereas it creates one site with the same URL and HTML that adapts, fits, and retracts to accommodate a variety of different devices.
- Mobile searches continue to increase even today. More usage is being put on mobile devices. Responsive design ensures your visitors can easily and intuitively navigate your website regardless of the device they choose, resulting in satisfied users and increased conversions.
- It is very to important to have an optimized site that works on all devices and desktops. Frustrated users will not want to use sites that are going to be problematic. Responsive design increases conversions by providing a seamless, optimal user experience that users appreciate. It doesn’t require redirection to an alternate URL based on the user’s device, which speeds up load times. Also because it scales to fit any device, a mobile responsive website doesn’t require the user to put in additional work. Both of these features make visitors happy, which increases conversions.