Expanding your website branding to social media isn’t just about getting social media users subscribed to the site for updates. Social media also serves as an avenue where you can share content that social media users can share to their personal networks. You want to reach out to those personal networks so you can get even more visits to your website. One way in making content that is appealing enough for others to share is to make it both enlighteningly informative and visually attractive. Infographics describes these two merged characteristics nicely.
Think of infographics as a graph with a compelling design that aims to really capture attention. Simply putting a set of statistics in tabular form could be boring to look at even if the data promises to be an eye-opener. Take some time to put a good layout, color scheme and set of graphics together to make the graphic and you should end up with a set of data that people can glance and instantly understand.
But if you are not so proficient in graphics design software, you can still opt for a free alternative that makes infographics creation a lot simpler. To get an idea on what type of results you should be getting, you should check out visual.ly because the site will greet you with a showcase of some fine infographic samples. The site also doubles as a service where you can create your own project. There are other good free online tools to check out as well including Piktochart which focuses more on pictures and art and Infogram which lets you choose from more than 30 chart types in a friendly user interface.